From Mall T-Shirt to 1000 Signups: A Marketing Success Story
Martha Waverly was desperate, rent had just increased to over $1900.00 per month in her 2 BR 2 bath apartment in Sacramento. Martha was a single divorced Mom with 2 children. The children were out of school for the summer and needed daycare. Her old Cheva Impala was on its last leg. In fact, Martha needed money for gas to get through to the next paycheck.. Martha was trolling at the mall, not that she had any money to buy anything but she loved to stroll through the exlusive stores and inhale the rich smell of leather in the Louis Vuitton store. The steaks sizzling on the grill at the outside restaurants was a tantalizingly espensive smell. Life was hard and getting harder. Prices on everything was going up. Her paycheck had held steady for the entire year and it did not look like a new job was in the future. She looked away from the luxury shoe brand that she was secretly wanting and saw a short stocky lady wearing a silly looking T-shirt t hat had the words, " Scan f...
