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The 2010 Supreme Court ruling that removed the limit on corporations donating to political campaigns has opened the floodgates of money pouring into political campaigns to be used for advertising. Now it is even easier for companies to buy their political candidates and place them into office. Never has it been more evident that with the 2012 campaign season. Candidates have so much more money to buy radio, television and newspaper ads that they are squeezing out the local businesses. Local businesses are now finding it very difficult to buy advertising during the prime time or are having to pay 4 times as much for the same ad the paid for in the previous year. So what is a business owner to do to still be able to reach out to their local market? One thing that a business owner can do is to begin looking at other forms of media to advertise their business to their local market. One very affordable alternative is to use the Internet. Internet advertising is very competitive in terms of ...

If you are a Local business owner you will be pleased to know that Google have recently changed their algorithms in your favor, making it easier for local businesses to get onto the first page of Google, in your local area resulting in more customers, more sales, and more profit for your local business. Recently Google changed their algorithms in the way that search results are presented to the searcher, and they are directing people to local results, even if a town or city is not requested Google knows where the searcher is by their I.P. address of the computer that they are searching on. This even works when searches are made on a mobile device, using a system similar to sat nav. These results show up with a map showing where the business is located and lists the services that the local company provides, this only works though if you claim your position with Google places. How does this affect a national company? Well if you have a national company that has showrooms or shops in vari...

Internet marketing is becoming a crucial part and essential requirements for promoting any business now this day. Offline marketing still an effective method, but people spend majority of their time online as for workplace and also for collaborating with friends and family. So Internet marketing is a key aspect for reaching your business name out there. A good way to start this venture is by creating perfect internet marketing strategy. There are many internet marketing channels that you can consider to promote your business or company website. Registering a perfect match domain name and developing website is the first step in any internet marketing strategy. Your website should develop in such a way that it will grab your target audinece's attention in first look. Also the website should reflect the image of your company brand. Make a website that they won't forget and will return back time-to-time. Now the website is set but it has to reach to the target audience of your nich...

As a local business owner, you know that "word of mouth" is easily the most effective and important way to market your business. Indeed, especially when it comes to local business, word of mouth is a very common and crucial means of attracting customers to your door. Your prospective customers will look to their friends and acquaintances to find and learn more about your business. Your prospects rely on such information because frankly they don't know anything about you or your business. You have to put yourself in your customers' shoes and understand that they are taking a bit of a risk when they decide to use your services or products. After all, they don't know if your services or products are just plain bad, if they can trust you, etc. Your prospects need some proof to assure them that they should go to your business and use your services or products. Thus, just like any other human being, your prospects will turn to those people in their network for recommend...

Are you running business online and would like to appear on top of Google's result page? If you run a small online business, then you must get to know about Google Places, it's Google's free business listing service. I would suggest you to do a search for Google Places and fill your details in the form and then come back here to learn how to get more exposure from your free Google Places business listing. Google launched its Business Centre to Google places in 2009, which allows local business owners to create their business profile, including their contact details like phone number, address, website, location, pictures, videos, trading hours, etc and also allows you to mark your business location on Google's Maps service. Adding business profile in to Google's place is really great advantage for mid-level online businesses even though you might not have website, your business profile appears on first page of Google search whenever someone performs a local searches....