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Having an effective social media calendar is essential for any business’s success. It helps to boost engagement, build relationships, and increase visibility. Creating a social media calendar can seem like a daunting task, but it doesn’t have to be. With the right strategy and planning, you can create an effective social media calendar that will maximize engagement. First off, it’s important to identify your goals for creating a social media calendar. Are you looking to increase brand awareness? Generate leads? Increase customer loyalty? Knowing these objectives ahead of time will help guide your content selection and scheduling. Once you have your goals in mind, it’s time to start building out your social media calendar. The first step is to determine what types of content you plan on posting on each network. Consider which networks are the most appropriate for your audience and industry as well as which networks are the most popular with your target demographic. For example, if you’r...