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Algorithmic Attribution is a powerful  method that lets marketers   assess and optimize the effectiveness  of  marketing  channels.   Through better investment with  every dollar ,  AA  helps marketers maximize return   for every penny spent . Some organizations are not   qualified for algorithmic attribution   regardless of the many benefits .   It is not all companies have access  Google Analytics  360 or Premium  accounts  which   make algorithmic attribution  available. Algorithmic Attribution : Its Advantages Algorithmic Attribution,  commonly   known  as Attribute Evaluation  &  Optimization (AAE)  is a data-driven , effective   method to analyze and optimize  marketing channels.   It  helps marketers pinpoint   which channels drive conversions most   effectively while simultaneously optimizing   the media budget across all  channels. Algorithmic Attribution Models can be  constructed using  Machine Learning (ML) and  constantly updated and trained to   improve  accuracy.   T...