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Like many of us running traffic on popular online platforms like Google and Facebook, I’m sure you’ve experienced some significant  (and not so great)  changes in your CPL, conversion rate, and monthly ad spend.   And I won’t even get started on how frequently ad accounts are being shut down.  Here’s what we’re learning… It’s NOT going to get any easier.  In fact, expect things to get  even  more difficult   as more and more restrictions unfold.  Any good news?  Over the next few Infinite Business Newsletter editions, I’ve going to cover the  TOP 3  costliest  mistakes businesses are making right now when it comes to running ads and driving traffic.  These are also the most common mistakes that are pretty easy to rectify  (as they are variables you CAN control).    If you have an inhouse team member who takes care of your ad management, or you outsource it to a third party, make sure you forward them these three newsletters to ensure you get them corrected.  The first mistake has every...

Drones are revolutionizing the roofing industry by providing numerous benefits and improving various aspects of the roofing process. Here are some ways in which drones are enhancing the roofing industry: Roof Inspections: Drones equipped with high-resolution cameras can quickly and accurately inspect roofs, capturing detailed images and videos. This enables roofing professionals to identify issues such as cracks, leaks, or damaged shingles without physically climbing onto the roof. It saves time, reduces risks, and allows for more thorough inspections. Safety: Roof inspections and maintenance tasks often involve risks for workers, such as falls from heights or exposure to hazardous materials. By using drones, roofing professionals can significantly reduce these risks as they can perform inspections remotely. Workers can operate the drones from the ground, eliminating the need to climb ladders or walk on potentially unsafe roofs. Efficiency and Time-Saving: Drones enable faster roof ins...

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation  (aka continual improvement ).  The commitment to always be striving for  new, better and different  allows your company to  stay relevant and service your clients   even  better.  I’m always shocked to discover most businesses fail to use  one of the most powerful tools  in their tool box when it comes to finding out EXACTLY how to service their clients better  (Maybe it’s obvious, therefore it’s often missed)... And if you aren’t doing this to some degree in your business, it’s never too late to start…    One of the quickest ways to innovate and take steps to improve your business is by  asking the most important person or people in your business . Who are the most important people in  any  business? Your clients.  Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. ...