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As with most advice shared with you as a kid, rarely do you understand what it means until later in life… One I heard more than a few times growing up was,  “Don’t put all your eggs in ONE basket.”    As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends.  Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student,  (as that was my dream school) .  Thankfully I got in, but what devastation I would have felt  (she realized this as well)  if I  wouldn’t  have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology.  After college, when I started in sales, my managers would heed this same warning when it came to clients.  ONE is dangerous.  If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him sa...

A starch molding process is a common way by which gummy candy is manufactured in an industrial setting. In this process, the candy is first made and then loaded into starched lined trays. These trays are then cooled overnight. Candies formed after cooling are removed from the trays and packaged. Now, let’s look more closely into the steps involved in the industrial production of gummy candy. The manufacture of gummy candy starts with pharmaceutical compounding. Professional factory workers, called compounders, physically pour the correct amount of gummy raw materials into the main mixing container based on the given set of instructions for the candies. Mixing containers are large tanks equipped with heating and cooling capabilities. The compounding step is usually completed in an hour or two, depending on the type of the gummy candy. Upon completion of the compounding process, the batch is sent to QC (quality control) labs to ensure that the candies meet the requisite specifications. T...

Excited to announce a forthcoming platform to buy and sell start-up websites called, PremiereFlippers.com.  The website is in beta currently and plans to officially launch in the Spring of 2023.  The site is looking for feedback and comments from anyone.  Let us know what you think!  You can list for FREE, for 7 days, and the pricing is the lowest of any platform for options.  buy website

One of the greatest challenges that we struggle with as Entrepreneurs  (and something I’ve had to learn a few hard lessons from over the decades)  is how to  effectively  transfer ideas over to my team.  All too often we have these amazing ideas that we want to execute…  Oftentimes these amazing ideas have absolutely nothing to do with the long-term goal and strategy…They are often short-sighted and simply satisfy a need in the short-term.  We’re running a million miles a minute, juggling multiple priorities, and most times we simply throw out our ideas with the least amount of explanation or detail and  assume our team has exactly what they need  to execute what we envision in our mind.    We also assume they know where it fits into the overall picture.  They put all their effort into giving us exactly what we communicated that we wanted.  And then we see it.  Our reaction of “This is not what I asked for” immediately produces a look of bewilderment and disappointment upon their faces...

There’s no doubt about it. The consumer market has evolved  exponentially  with the multitudes of products and services available to us.  Take a product like  milk  for example …  There once was a time when the only kind of milk available was whole milk  (sourced from a cow)  and the only way to get it was from a milk delivery service.   It eventually became available at local markets, including the introduction of different fat variances  (skim milk, 2% milk, and whole milk) .   Then organic and A2 specific cow options arrived, followed by more and more competing brands.  Somewhere in that timeline was the onset of different source choices of milk. Soy milk, goat milk, rice milk, oat milk, coconut milk, hemp milk, almond milk, etc.  Let’s not forget all the different variations to some of those milk sources too (vanilla, plain, chocolate, unsweetened, etc.) You get the idea.  Choices, choices, and then more choices.   Here’s a fun fact that might surprise you … The average adult makes...

By: Kayla McDonald   Hiring a marketing consultant is a good choice whether your organization needs support with social media, website design, or advertising. To help companies in creating a solid foundation for business growth,  Marketing professionals combine their business skills, such as strategic thinking and problem-solving, with technical expertise. They can help you develop a marketing strategy to reach ideal customers. What Is a Marketing Consultant? Depending on their skill set (such as Event marketing or Web design) and industry  (such as consumer products or B2B services)  a marketing consultant may concentrate on a specific niche. Regardless of their area of expertise, these experts should be able to improve your marketing efforts! However the process of finding a suitable fit for your organization can be daunting, so here's a list 7 qualities to look for when hiring your next Marketing Consultant. Accountability Partner - Entrepreneurship can get lonely. A whopping 86...